For over a century, L'Oréal has been following one vocation: create beauty. Beauty is a powerful force that moves us all the time. It is a universal aspiration beyond time, countries and cultures. It is a meaningful activity, because it allows all ...

For over a century, L'Oréal has been following one vocation: create beauty. Beauty is a powerful force that moves us all the time. It is a universal aspiration beyond time, countries and cultures. It is a meaningful activity, because it allows all individuals to express their personality, gain self-confidence and open up to others. Our goal is to offer every person in the world the best of beauty in terms of quality, effectiveness, safety, sincerity and responsibility to meet all the needs and desires of beauty in their infinite diversity. As beauty is a permanent quest, we harness the power of our innovation to continuously improve the performance of our products and services. As we value diversity, we use each of our brands to celebrate all the expressions of beauty. As we strive to be exemplary with a long-term vision, we anchor our actions to our strong values and demanding ethical principles. In L'Oréal we share a common goal: Create the beauty that moves the world Discover the new concept store now also enriched by the brands of the L'Oréal Luxe division: Yves Saint Laurent, Lancôme, Biotherm, Mugler, Azzaro, Diesel Available brands: Yves Saint Laurent, Lancôme, Biotherm, Mugler, Azzaro, Diesel, L'Oréal Paris, Maybelline, Essie, NYX Professional Makeup, Garnier, L'Oréal Men Expert, Franck Provost, Treasures of Provence