Taking its influence from board sports and punk rock, Vans is a brand synonymous with the easy-going, laid-back Californian lifestyle. In 1966, the Van Doren Rubber Company opened for business in California, USA. Within a few years, skaters and style icons the world over had adopted Vans as the footwear of choice, and today, the brand represents more than 45 years of skateboarding and street culture, and a look that epitomises the Southern Californian lifestyle.