“The Napapijri journey begins in 1987 in the shadow of the highest peak in Europe, Mont Blanc, where an Italian travel bag manufacturer shows a new sensibility for outdoor clothing, combining innovative materials and a particular attention to style ...

“The Napapijri journey begins in 1987 in the shadow of the highest peak in Europe, Mont Blanc, where an Italian travel bag manufacturer shows a new sensibility for outdoor clothing, combining innovative materials and a particular attention to style . Today, this "Premium Casualwear" brand takes a step back in time, recalling the great expeditions of the last century and the intrepid explorers who have transformed their lives into unique journeys that have inspired humanity. Napapijri derives from the Finnish word meaning "arctic circle" and the logo, half positive and half negative, graphically represents the north and south poles. The Norwegian flag, closely linked to the brand's DNA, symbolizes the northern European country and the birthplace of some of the greatest explorers of the 20th century, as well as a land dominated by extreme conditions and breathtaking views.